Forget DMs. Celebrities Want You to Text Them.
Diddy wants you to text him. So do Paul McCartney, Sophia Bush and Marshmello.
Over the last few months, some celebrities and influencers have been posting phone numbers on Instagram, Twitter and YouTube and encouraging fans to reach out to them.
Meet Community, a text-based management and communication tool for celebrities and artists to know more about their own fans and interact with them more directly than what social media usually allows. [continue reading…]
The New York Times / 2020
Ashton Kutcher, pictured here with Mila Kunis, is an investor in the start-up Community, which helps celebrities manage direct messaging with a mass audience. Christopher Polk/Getty Images