People can ask Alexa to send them a free sample of the new Coca-Cola Energy
Coca-Cola is launching its first energy drink under the Coca-Cola brand.
People in the U.S. can ask their Alexa voice assistant to send them a free sample of the new Coca-Cola Energy. The promotional deal between Amazon and Coca-Cola is part of the soda company’s launch of the new energy drink starting with a Super Bowl commercial.
Coca-Cola is clearly interested in the potential of voice assistant marketing for its products, with two campaigns in the U.S. and Australia. A growing number of companies are exploring ways to get samples to voice assistant users. Some, like Coca-Cola, are partnering directly with the developers, while others are working with companies like Send Me a Sample. [continue reading…]
Coca-Cola / 2020