Heinz offers the best thing to do during confinement


We’re finally in front of a Covid-19 ad idea that isn’t “stay home” or “we’re here for you” montage or Zoom ad… Heinz agency, Rethink, has produced a 570-piece red jigsaw, just a canvas of red, no picture cues. It could keep the family going until – well, perhaps forever… Heinz has also released its jigsaw in 17 countries around the world. Each country has been given 57 puzzles and people pitch to win one. In Australia, they do that by sharing their most puzzling ketchup combination at @HeinzAustralia on Facebook or Instagram. [continue reading…]


Heinz / Rethink / 2020


Kraft Heinz Ketchup Puzzle