SmartWax Surf Wax Fights Ocean Acidifcation
Climate change is making our oceans more acid, with the coastal areas bearing the majority of the impact, killing reefs and threatening ecosystems. Smartwax is a natural surf wax formula that reverses this acidification by simply asking surfers to modify their regular behavior.
Every single surfer who uses the wax can neutralise up to 1.3m3 of water. And with over 35 million active surfers worldwide, they could rebalance over 1,000,000 swimming pools worth of acidic water each year. To launch the wax, special samples were created in the shape of US president, Donald Trump, and Brazil’s president, Jair Bolsonaro, two of the world’s most infamous climate change deniers.
Ads of the World / 2020